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Factsheets and articles

We have created a range of factsheets, topical articles and presentations which are all designed to help achieve fundraising and campaigning objectives through better communciations.  A few examples are listed below.
 
If you want to buy any of our factsheets, visit the online shop.  All our factseets are based on real world experience and are certainly cheaper and more engaging than a text book!  
 

 

image courtesy of Paul Stevenson on Flickr.com

Deciding Which Marketing and Communications Opportunities to Choose

Press advertising, PR, direct mail, email, TV, radio, twitter, presentations and speeches, directories, websites, sponsorship, face to face meetings, telephone campaigning, talking with politicians twitter, Facebook…..

 

The list of communications options to choose from is seemingly endless and with many suppliers offering ‘fantastic deals’ it can be tempting to buy activities which might not be the best choice to support your goals.

 

This worksheet is designed to help you see through the special offers to choose the right marketing and communications techniques and tools. It’s about making sure that what you do choose is designed to achieve your particular objectives, not because it’s the latest fad, or cheap.

 

image courtesy of www.wordle.net

Building effective marketing campaigns and messages - an easy to follow process

This worksheet is designed to help non-marketers create consistent

and valuable marketing communications from inception to implementation. It doesn’t matter whether your activity is for fundraising, donor acquisition, general awareness, attracting volunteers or indeed anything else.  All the core principles are outlined to ensure you build the most powerful messages possibles.

 

image courtesy of .susanne on Flickr.com

Top tips on giving useful presentations

This simple factsheet is designed to help you be more comfortable when giving presentations to any kind of audience.

 

There are many books and courses which can develop your skills in depth, but not all of us deliver enough presentations to make such an investment of time and money worthwhile.

 

Therefore, this short factsheet is a simple aide memoire which helps you choose the right content, build your presentation and deliver a relevant and engageing message.