Marketing communications and fundraising strategy and planning

Strategy development and communications planning

Most organisations would be able to articulate an overarching strategy or direction. They would also be able to show plenty of tactical marketing and communications examples. But how many can truly say that their tactics are 100% aligned to where the strategy says they should be heading? These services are designed to help you do just that - expend your efforts where they will make the most positive difference to your organisation.

Marketing and communications strategy development

This service helps you to link your organisation's objectives to the marketing and communications tactics you will need to employ to achieve those ambitions. We work with you to prioritise audience segments and target groups, product and service portfolios, key brand values and communications hooks and triggers. Finally, we bring all these elements together into a coherent strategy on which to build your tactical plans.

Real World brand development

It's your best asset! Creating or developing existing core brand values to build the strategic foundations which underpin all your communications activity AND therefore, your results. We are not a brand agency so this isn't about months of navel gazing and expensive logos. Our process guides you through initial workshops to completion of a brand communications hierarchy and a working model for you to use every day.

Communications planning

Breaking down internal silos is our speciality. The key to most successful communication to external audiences is consistency of messaging and appropriate frequency of those messages. We can help you to draw on the key elements of your marketing and organisational strategy and build appropriate communications plans covering 12-36 months, in line with your ambitions.

Marketing communications audit

We conduct a robust review of current communications performance against both tactical and strategic objectives and build recommendations for further actions. Put simply, we help you understand what is working and build on it. We also find out what isn't so effective and help you fix it by drawing on the tools and experience from the other services as relevant.

Increasing awareness and credibility

Brand awareness is not worth a great deal without action. This service is designed to target your key audiences with your key messages (both from your strategy) consistently and frequently. The aim is to move these audiences away from "I've heard of you" to " I want to engage with you". To do this, we work with you to understand the most appropriate content and apply our proven model to help create the right communications plan for you to implement.

Internal communications planning and delivery

Often overlooked but vital to any change or major project delivery. We work with you to create and implement a plan to ensure your teams, volunteers, supporters and other stakeholders are informed and actively supporting your initiatives. This can include an overall communications plan, drafting specific items and facilitating or presenting face to face.