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Marketing and communications for the real world...
What we Do
We’re specialists in helping charities and not-for-profit organisations think differently to get better results across all of their marketing, communications, brand and campaigning activity. No fluff, no jargon, just realistic ideas to help improve your bottom line.
Save time
Effectively bridging the gap between strategy and effective tactics means you can focus on delivering the right activity.
Exclusive service
Our virtual team only works with 1 or 2 clients each year so you get almost exclusive access to our award-winning experience.
Make your brand work harder
Your brand is an asset and if it's not working FOR you, it's just a pretty logo. We leverage brands to make your activity stronger.
Focusing on what matters
We focus on what works to get you and your results headed in the right direction more quickly.
How it Works
We help our clients to generate better bottom line results by doing some familiar things a bit differently...
- We work closely with your team to understand what your bottom line is all about. Better fundraising, more volunteers, working your brand harder, more online traffic, a new marketing strategy, a louder voice...?
- We develop realistic marketing communications ideas, strategy and plans to help you improve that bottom line.
- We utilise the collective resources and creativity of our virtual team to deliver the excellent tactical activity that your ideas deserve.
- We mentor and coach your teams to be self-sufficient.
- We pay attention when you tell us your budgets and resources.
Our Clients
We've worked with some amazing organisations and causes since 2008. From strategy development to creation of tactical campaigns and most things in between... It's often true that our clients and the people they support have something to teach us that we cherish and we try to pass that wisdom on to each organisation that we support (without giving away secrets of course!).
About us
Bottom Line Ideas was founded in 2008 by Kevin Baughen following a career working in the corporate sector. Having fulfilled most roles from junior assistant to director and armed with an Executive MBA, Kevin now helps not-for-profit organisations to use marketing and communications effectively to create the right strategies. He then guides both Boards and tactical teams to bring those strategies to life. It's all about the bottom line goals.
The Bottom Line Ideas team is virtual (even before it was fashionable!) and is a collection of experienced, like-minded experts who contribute to client projects whenever needed.
Kevin loves:
- Ideas that make a difference where they’re supposed to
- Charities that want their brand to be more than just a logo
- Boards that want to innovate their way through tough times
- Bees and Penguins
Kevin hates:
- Change for change’s sake
- Fluff and jargon
- Ideas that we can’t actually use
Get in touch
If you think we can help you, send us an email at kevin@bottomlineideas.com or complete the message form below and we’ll get back to you as soon as we can.
